C. Randolph Updated 4.22.21 

Technology - Business

The Story of the Evolution of Your BIGGEST Fan!

How a quest for an innovative solution became a lens into humanity.

...there was procrastination, and procrastination was KING! Every morning I would wake up, and rather than start my day, I would grab my cell phone and magically make 45 minutes disappear. THIS WAS A PROBLEM! I needed my mornings to be more efficient and productive. As a professional problem solver, I could not let this puzzle go unsolved. 

Through process analysis, research, innovation, and ideation birthed a mobile application to assist in developing healthy fitness habits, while bringing family and communities together. ROOTY a fitness application that combines gaming, fitness, and competition to make all our lives better. 

Rooty Logo


My initial goal was not to create a product, it was to find a way to systematically generate a more efficient morning routine. I decided to use a common approach I would take to optimize a business process and apply it to my morning routine.

My Supply Chain Management analysis brian is where I always start. I structure a problem, build out the process, and look for the nods of variance with the process, and ideate, innovative or simple ways to eliminate it. 

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I listed the desired "workflow" followed by the ideal "workflow" before charting the processes. 


Once the activity was charted, I identified the activities that contained variance.

Typically I would draw out a traditional box chart but, not today. The nods identified were:

Cell phone

Getting Dressed

This is what variance looked like in my personal routine



Cell phones have a limitless amount of digital destinations creating  more opportunities for time consumption than ever.