Shockoe Whiskey & Wine – Richmond, VA
Owner, 2015 - 2016
Founded and developed a restaurant, leading the strategic business development, operations, marketing, sales, and customer service while ensuring standards of quality and service. Successfully grew start-up organization from concept through market research, forecasting, budgeting, staff management, and all other administrative processes.
LakeviewDigital.com – Richmond, VA
Partner/Project Manager, 2014 – 2018
Contributed to the achievement of company's growth and financial targets by executing marketing campaigns for restaurants, non-profit organizations, production companies, and home remodeling firms that will deliver sales and profit goals. Developed new partnerships and channels in line with company strategy and business plan, to market with established industry leaders in order to increase sales. Supported channel partners in promotional activities to maximize their effectiveness in marketing and evaluate the efficacy of campaigns. Served as Project Manager for Neighbor Hood Housing Services of Richmond, establishing partnerships and raising funds to aid the housing of disabled veterans.
Designed and implemented social media campaign strategies and content, producing 4,000 organic Facebook followers within six months.
Established and cultivated relationships with industry groups and major US brands, expanding product’s reach and boosting revenue by 125%.
Improved top-funnel focus resulting in an increased close rate of 9%.
Developed and executed plans and strategies to drive eyeballs to Neighborhood Housing Services of Richmond’s Casino Royal event, raising awareness for the non-profit organization.
Redeveloped website for Shockoe Ventures resulting in increased visibility and streamlined reservation process.
GE Security & FrontPointSecurity.com – Tysons, VA
Business Development Manager, 2010 – 2014
Drove business opportunities for the company by identifying and qualifying target markets, leading customer contact, competitive intelligence, and win strategies. Maximized channel through demand creation and targeted channel strategies to increase market share. Brainstormed with sales and marketing team to create and build new loyal channel opportunities.
Generated over $5M in revenue and over 1,000 client acquisitions.
Accelerated revenue and profit growth with 79% increase in the company’s total revenue through the development and implementation of sales strategies.
Served as major contributor in providing growth opportunities for the company by establishing a key partnership with the largest real estate provider located in the North East Market.
Wells Fargo Merchant Services – Hagerstown, MD
Sales Coordinator, 2009 – 2010
Sourced new external merchant sales opportunities to conduct B2B sales of virtual and physical point-of-sale devices. Maintained marketing tools, developed proposals, and delivered formal presentations to prospective clients. Assisted Account Executives with pipeline management by conducting cold calling or email campaigns with the goal of setting meetings with decision makers.
Ranked as Top 3 performer in the company for overall sales and close rates on a monthly and quarterly basis.
Maximized top performer consistency and increased low performer output through the implementation of best practices with a data driven approach.
Commercial Leasing Agent & Fleet Management (2006 – 2009) for Penske Trucking – Fredericksburg, VA